phaidon is reknowned for releasing some amazing books with lots of pretty pictures, i should know, my library is FULL of them. and it gives me fantastic excitement and spine chills when i check out the local bookstore in my lunchbreak (ariel at darlinghurst is absolutely phenomenal, for those who love art/philosophy/design etc, check out their collection!) and see that phaidon have released the third edition in their "10x10" series, whereby 10 design critics/architecture kingpins pick their 10 favourite up-and-coming architects (making for 100 in total) and cram this huge big book with lots of visual stimuli! also check out phaidon's other books in the series, "area"/"area 2" (meant to be little 2 to indicate area squared, but my typing skills are slightly lacking) which uses the same 10x10 concept, but with graphic designers as the topic of choice, and "cream"/"fresh cream"/"ice cream" from a few years back which went 10x10 on visual artists. makes for a well-wicked coffee table book for the design conscious mind, or for people who want to pretend to friends that they are actually "cultured".
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